Direct Response TV advertising is

the biggest driver of increased sales and brand growth

More than six in ten online Australians take action as a result of an ad seen on TV

Making TV the most powerful advertising platform to drive a consumer response! Start growing your sales today.

& measured

A DRTV campaign is monitored, managed, measured and optimised using highly sophisticated analytics

DRTV measures profits and instant ROI. On the other hand, traditional advertising only measures intangibles like reach and eyeballs. It has no response mechanism, is only reviewed post-campaign and has fixed budgets. DRTV drives immediate response via the phone, web or instore.

It is continuously measured throughout the duration of a campaign and budget can be adjusted continuously based on campaign performance. DRTV has a proven successful track record for both product and service based brands across any industry sector!

Tribesetters is Australia’s only full service Direct Response TV agency

With expertise across all digital, broadcast and media forms, Tribesetters offers a 360 degree suite of Direct Response management services.
Tell us what you need, we do it all.


We offer sophisticated analytics and real-time campaign optimisation

Our proprietary analytics tool - TRIBE - delivers real-time insights to help make on-the-go campaign and budget adjustments (unachievable by traditional advertising) that lead to improved cost per acquisition and unbeatable ROI for our clients.

Our business model is simple. We work with emerging and established brands and use their business insights and challenges to develop results-driven, creative and strategic DRTV product, service and continuity sales campaigns that connect brands directly with consumers and sell.

Our focus

Our focus is on the key drivers of change;
response, science, service and most importantly conversion


Develop ads with a strong call to action

Buy responsive media

Direct consumers to phone

Direct consumers to web

Drive retail traffic


Real-time campaign reporting

Real-time analytics

On-the-go campaign and budget optimisation for increased ROI

Campaign insights to increase response


DRTV production - short form, long form, infomercial and advertorial

Pre, post and after sale service through call centre and web

Warehousing and Warehouse-to-door distribution

Payments and returns management

Inventory and revenue forecasting


Convert response to leads and leads to sales

Turn calls into sales

Turn web traffic into sales

Increase average order value

Upsells, cross-sells and continuity

Qualified lead generation

What is the power of DRTV?
The proof is in the players...


Just one year after starting DRTV, Shark became the largest seller of upright vacuums in the US and was able to grow its market share from 1% to 23% within five years

Guthy-Renker’s ProActiv skin care product started with a million dollar DRTV investment and today is a billion-dollar brand.

Bare Essentials went from $25 million to trading over $250 million in revenues after launching a DRTV campaign.

Want to share the success?

Generated over


in client revenue


Managed over


in television media

DRTV is branded content that engages, informs, entertains, motivates and persuades viewers to buy


Whether it is over the phone, via the web or through retail channels, no other media type can generate sales this effectively!

Generated over


in client revenue


Managed over


in television media



DRTV builds brands that go on to become retail powerhouses!

Unlike traditional TV Advertising (that has NO response mechanism, only measures intangibles post-campaign and has long-term fixed budgets), a DRTV campaign is continually monitored, managed and optimised using highly sophisticated analytics and reporting.

Generated over


in client revenue


Managed over


in television media

Our work


Our tribe is the leader in driving response, managing direct response operations & logistics and delivering instant and measurable ROI for our clients.

We are experts in direct response TV advertising, cost-effective customer acquisition and brand building that sells, drives retail traffic and generates leads for our clients.

We have over 20 years’ experience in creating and managing successful DRTV campaigns for our clients.

Generated over


in client revenue

Managed over


in television media

Generated over


in client revenue


Managed over


in television media


Building household
names is only the beginning


Managing the business as a contract management team, Tribesetters reduced costs of sale by 20%, reduced operating costs by 40% and significantly grew profitability.


Tribesetters filmed and produced all of Varlah’s Body Transformation Programs and built a bespoke online website to develop Varlah as Australia’s first online fitness streaming platform – the Netflix of Fitness. PR grew the market presence exponentially, expanding the customer base from one country to 54 overnight.


Strategised, presented and executed a combination of Direct to Consumer and Drive to Retail marketing that turned a slow moving unit into a large portion of their retail sales.


Managed the end to end operations and marketing of the Worx power tools direct to consumer campaign, generating profit in just weeks.

Norton Securities

Introduced the brand to TV with a drive to retail that helped Norton hit their retail budget.

Foodsaver Logo

Formulated and executed an integrated TV and digital strategy the resulted in a 30% increase in retail sell-through and direct and introduced continuity sales to the business.


Used multiple TV formats to revitalise a declining category and drove retail sell through increases of over 100% year on year while increasing direct sales by 4000%.

Let's start building your brand today

Contact us

Our capabilities

We develop full service or tailored Direct Response TV campaigns

We develop full service or tailored Direct Response TV campaigns for established and emerging brands looking to increase brand awareness, introduce new products or services to market, grow their reach and most importantly, sell.

DRTV advertising

We take high-quality research, business and customer insights, hard work and good talent to meet and exceed our clients’ objectives.

Strategic planning:

We use our proprietary real-time analytics software and customer and media insights to optimise your DRTV campaigns with data driven and creative sales strategies to push your customer through the purchase funnel.

TV production

Our friendly team of producers can create short form and long form ads and infomercials in our in-house production studio and work with leading TV networks to create advertorials to grow your brand and sell.

Direct response marketing

We were doing DR before most of the world knew it existed. We’ve helped it grow from its humble As Seen On TV beginnings to the brand building powerhouse it is today.

Media Planning and Buying:

We buy media that delivers unbeatable response and outcomes for our clients.

Digital Asset Development:

Our talented creative types and geek types work together to develop digital assets such as responsive websites and microsites that focus on the art and science of selling.

Sales growth strategy

Does your product have accessories or consumables? We develop creative sales techniques such as cross sells, cross promotion, continuity programs and upsells to increase your average order value.

Customer database management:

Do you want a long term relationship with your customers? Our team does everything from demographic analysis to remarketing efforts.

Call centre

Get more sales out of your DRTV campaign. We work with the country’s best DRTV call centres to best tailor to your needs and convert leads into sales.

Customer support

Our customer relationship experts respond to every call pre- and post-sale and offer excellent customer service whilst keeping your brand in the forefront of every interaction.

Warehousing and fulfilment

Need a product warehouse? We work with the country’s leading direct to consumer warehouses and fulfilment centres to provide you with the greatest service at the least cost. Our team will tailor a solution that is right for you.

Customer shipping

We offer warehouse-to-door distribution to get your products to your customers in time.

Our expertise

We have proven success in many categories…

• Reach new customer segments, increase profitability or grow market share

• Create a new direct to consumer sales channel and boost your current sales channels

• Make your products and services stand out in a saturated market

• Introduce a new product, idea or service to market or reposition an existing one

• Revive a product or service that is under-performing in their business

• Sell something that has a complex proposition value that needs more than 30 seconds to explain


Looking to sell and grow? Or just want to find out more? Let's talk today!

0422 399 002

The Studio
19-21 Bradley Avenue
Bellevue Hill
NSW, Australia

ABN - 19 605 702 850 0422 399 002
The Studio, 19-21, Bradley Avenue, Bellevue Hill, 2023

ABN - 19 605 702 850

Get #jointhetribe updates



© Tribesetters