DRTV measures profits and instant ROI. On the other hand, traditional advertising only measures intangibles like reach and eyeballs. It has no response mechanism, is only reviewed post-campaign and has fixed budgets. DRTV drives immediate response via the phone, web or instore.
It is continuously measured throughout the duration of a campaign and budget can be adjusted continuously based on campaign performance. DRTV has a proven successful track record for both product and service based brands across any industry sector!
Our proprietary analytics tool - TRIBE - delivers real-time insights to help make on-the-go campaign and budget adjustments (unachievable by traditional advertising) that lead to improved cost per acquisition and unbeatable ROI for our clients.
Our business model is simple. We work with emerging and established brands and use their business insights and challenges to develop results-driven, creative and strategic DRTV product, service and continuity sales campaigns that connect brands directly with consumers and sell.
Response
Develop ads with a strong call to action
Buy responsive media
Direct consumers to phone
Direct consumers to web
Drive retail traffic
Science
Real-time campaign reporting
Real-time analytics
On-the-go campaign and budget optimisation for increased ROI
Campaign insights to increase response
Service
DRTV production - short form, long form, infomercial and advertorial
Pre, post and after sale service through call centre and web
Warehousing and Warehouse-to-door distribution
Payments and returns management
Inventory and revenue forecasting
Conversion
Convert response to leads and leads to sales
Turn calls into sales
Turn web traffic into sales
Increase average order value
Upsells, cross-sells and continuity
Qualified lead generation
Danoz
Managing the business as a contract management team, Tribesetters reduced costs of sale by 20%, reduced operating costs by 40% and significantly grew profitability.
Varlah
Tribesetters filmed and produced all of Varlah’s Body Transformation Programs and built a bespoke online website to develop Varlah as Australia’s first online fitness streaming platform – the Netflix of Fitness. PR grew the market presence exponentially, expanding the customer base from one country to 54 overnight.
KitchenAid
Strategised, presented and executed a combination of Direct to Consumer and Drive to Retail marketing that turned a slow moving unit into a large portion of their retail sales.
Worx
Managed the end to end operations and marketing of the Worx power tools direct to consumer campaign, generating profit in just weeks.
Norton Securities
Introduced the brand to TV with a drive to retail that helped Norton hit their retail budget.
FoodSaver
Formulated and executed an integrated TV and digital strategy the resulted in a 30% increase in retail sell-through and direct and introduced continuity sales to the business.
Kenwood
Used multiple TV formats to revitalise a declining category and drove retail sell through increases of over 100% year on year while increasing direct sales by 4000%.
Brands in our tribe include:
Brands in our tribe include:
DRTV advertising
We take high-quality research, business and customer insights, hard work and good talent to meet and exceed our clients’ objectives.
Strategic planning:
We use our proprietary real-time analytics software and customer and media insights to optimise your DRTV campaigns with data driven and creative sales strategies to push your customer through the purchase funnel.
TV production
Our friendly team of producers can create short form and long form ads and infomercials in our in-house production studio and work with leading TV networks to create advertorials to grow your brand and sell.
Direct response marketing
We were doing DR before most of the world knew it existed. We’ve helped it grow from its humble As Seen On TV beginnings to the brand building powerhouse it is today.
Media Planning and Buying:
We buy media that delivers unbeatable response and outcomes for our clients.
Website / eCommerce / Digital Asset Development:
Our talented creative types and geek types work together to develop digital assets such as responsive eCommerce websites and microsites that focus on the art and science of selling. Our sites build brands by converting traffic.
Sales growth strategy
Does your product have accessories or consumables? We develop creative sales techniques such as cross sells, cross promotion, continuity programs and upsells to increase your average order value.
Customer database management:
Do you want a long term relationship with your customers? Our team does everything from demographic analysis to remarketing efforts.
Call centre
Get more sales out of your DRTV campaign. We work with the country’s best DRTV call centres to best tailor to your needs and convert leads into sales.
Customer support
Our customer relationship experts respond to every call pre- and post-sale and offer excellent customer service whilst keeping your brand in the forefront of every interaction.
Warehousing and fulfilment
Need a product warehouse? We work with the country’s leading direct to consumer warehouses and fulfilment centres to provide you with the greatest service at the least cost. Our team will tailor a solution that is right for you.
Customer shipping
We offer warehouse-to-door distribution to get your products to your customers in time.
Tribesetters
info@tribesetters.com.au
0422 399 002
The Studio
19-21 Bradley Avenue
Bellevue Hill
NSW, Australia
2023
ABN - 19 605 702 850
info@tribesetters.com.au 0422 399 002
The Studio, 19-21, Bradley Avenue, Bellevue Hill, 2023
ABN - 19 605 702 850
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